What constitutes deceptive trade practices in home improvement contracting?

Deceptive trade practices in home improvement contracting primarily involve actions that mislead or misinform consumers regarding the services being offered. Misleading statements, false advertising, or inadequate disclosure of costs fall squarely into this category because they distort the truth about what a contractor is providing, which can lead to consumers making uninformed decisions.

For example, if a contractor falsely advertises the capabilities of their services or fails to disclose hidden fees or additional costs associated with a project, it undermines the trust necessary for a fair transaction. Such practices are considered unethical and are often subject to legal scrutiny, as they can harm consumers economically and erode trust in the contracting profession.

In contrast, high-quality workmanship, providing extra services, and offering competitive pricing typically reflect positive and transparent business practices rather than deceptive ones.